Directory of Services for Abrams Travel Data Services (ATD)
Consumer & Business-to-Business Surveys
ATD's survey service offers strong response rates, in-depth survey data analysis, and a fast, accurate method for acquiring critical consumer and industry data. The surveys are ideal for capturing information on purchasing behavior and other data on customers and consumers/travelers. Business-to-business surveys are ideal for companies seeking in-depth information and feedback from their managers and employees, system franchisees and affiliates, partner companies, suppliers and vendors, and other firms in the car rental and travel services industries. ATD conducts surveys through telephone, internet, and other methodologies.
Market Intelligence Reports
ATD conducts customized market intelligence research projects, which offer clients tailor-made information packages designed to answer specific research questions -- information that's essential for making strategic business decisions, and information not available through any other sources. ATD's specialized knowledge and technical expertise, proprietary industry network, and resource library allow us to provide business information unavailable through other research firms. Past projects have provided clients with data on major competitors, industry trends and developments, market statistics, and other critical data on domestic and international car rental, fleet leasing and management, truck rental and heavy duty trucking, travel technology, retail car sales, mass transit, and other travel and transportation topics.
Customer Satisfaction Survey Product
Designed for car rental systems and operators by car rental industry professionals, this product offers an analytical tool for measuring and understanding customer feedback on all aspects of the rental experience, and is more in-depth than any other product available to the industry. Clients will be able to compare the performance of company locations against each other, and to benchmark performance against industry standards.
Focus Groups
ATD's focus groups provide clients with in-depth information on consumer and industry purchasing and decision-making behavior. ATD offers on-site focus group moderation, professional focus group facilities, and internet-based focus groups for the car rental, corporate fleet leasing and management, travel service, automotive, and transportation industries.
Car Rental Industry Information Service
In the fall of 2001, ATD will be rolling out a subscriber information service offering critical, timely data on car rental industry trends and changes. Subscribers will receive regularly updated information on car rental industry rates, revenue, market share, major car rental company and industry segment developments, trends in ancillary travel industries, truck rental trends and issues, legal/legislative developments, fleet programs, used car market analysis, the impact of new technology, and other essential data for making management decisions.