ABRAMS TRAVEL DATA SERVICES
(SAMPLE COPY)
Car Rental Operator Benchmark Survey 3rd Quarter, 2007
Thank you for taking this operator benchmark survey. Please enter your data directly onto this web survey no later than Wednesday, December 19, 2007. If you have any questions about the survey, email Phyllis Worthington or call her at (914) 696-5100. While you may define some of the industry terms in your own operation differently than the definitions presented below, for the purpose of completing this survey, please follow ATDs definitions.
important: Be careful not to hit the Enter or Tab keys while filling out this survey, as this will trigger the Submit command. Once you have completed the survey, you will click the Submit button.
1. Average Fleet Size for the Quarter Average of the 3 monthly average fleet count for the calendar quarter. Should include total vehicles in usable rental fleet. Usable rental fleet is defined as vehicles available for rental, or out of service vehicles that will become rentable upon repair. Excluded from usable fleet are assigned employee vehicles, vehicles awaiting disposal, family vehicles, or any other vehicle not acquired for revenue generating purposes. Please select one category below that describes your average fleet size during the past quarter:
_____1 to 100 vehicles
_____101 to 250 vehicles
_____251 to 500 vehicles
_____501 to 750 vehicles
_____751 to 1,000 vehicles
_____1,001 to 1,500 vehicles
_____1,501 to 2,000 vehicles
_____2,001 to 2,500 vehicles
_____2,501 to 5,000 vehicles
_____5,001 or more vehicles
2. Number of Rental Locations Specific to the rental operation covered by this survey, how many rental locations are included? To be included in this count, a location must be staffed and offer customers the ability to pick up and return rental vehicles at this site.
_____ # of locations
3. Market Mix Is your rental operation an, (Please select one category)
_____Airport Operation?
_____Non-airport operation?
_____BOTH Airport and Non-airport?
IF BOTH: (Must add up to 100%)
_____% of revenue comes from airport market
_____% of revenue comes from non-airport market
4. Geographic Region Region of the country where your company operates, based on U.S. Census regions. Please select one category below: (Please select one category)
WEST:
_____Pacific (Alaska, California, Hawaii, Oregon, Washington)
_____Mountain (Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Utah, Wyoming)
MIDWEST:
____West North Central (Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, South Dakota)
NORTHEAST:
_____New England (Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, Vermont)
SOUTH:
_____East South Central (Alabama, Kentucky, Mississippi, Tennessee)
_____South Atlantic (Delaware, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, Washington
DC, West Virginia)
5. Rental Days Total number of days in the quarter that the rental fleet generated revenue. A rental day is defined as one 24-hour period.
_____ rental car days sold
6. 6. Rental Volume Number of closed rental contracts in the quarter
_____ rental contracts closed
7. 7. Length of Rental Total rental days for the quarter (see #4) divided by total closed rental contracts for the quarter (see #5).
_____ days per rental (to the nearest 1/10th of a day, i.e. 3.8 days)
8. 8. Utilization Number of rental days sold (see #4) in the quarter divided by total possible rentable days in the quarter, expressed as a percent to the nearest 1/10th. Rentable days is defined as average fleet size for the quarter multiplied by number of days in the quarter.
_____% utilization
9. 9. Daily Dollar Average Total quarterly revenue (defined as time, mileage, and LDW) divided by total rental days in quarter (see #4). Please include cents.
$_____ daily dollar average
10. Revenue Per Unit Quarterly revenue (defined as time, mileage, and LDW) divided by the sum of the 3 monthly fleet size averages for the quarter.
$_____ revenue per unit
11. Revenue per Transaction Total revenue (defined as time, mileage, and LDW) for quarter divided by number of closed rental contracts for the quarter (see #5). Please include cents.
$_____ per transaction
12. Ancillary Revenue What percentage of your total revenue (all sources of sales) consists of ancillary sales items (non time and mileage) including LDW, PAI, PEC, SLI, fuel purchase, baby seats, etc.? Do not include gain or loss on used vehicle sales.
_____ % of total revenue (to the nearest 1/10th)
13. Employee Productivity On the average, how many rental transactions and fleet units did you have per full-time equivalent employee (FTE)? FTEs are based on a 40-hour workweek; for example, two 20-hour employees would be considered one FTE, and one 30-hour employee would be considered .75 FTE. Examples of classifications to be included are rental agents, service attendants, bus drivers, dispatchers, maintenance personnel, clerical admin, hand-held return and exit gate agents. Owners and indirect labor (including salaried exempt management and salaried exempt admin employees) would be excluded from FTEs. Rental transactions are contracts closed during the quarter (see #6). See #1 for definition of fleet units.
_____ Rental Transactions per FTE -- Divide the total number of rental transactions in #6 by the total number of FTEs during the quarter -- the sum of the average FTEs for each of the three months in the quarter.
_____ Fleet Units per FTE Divide the total number of fleet units (the sum of the average fleet for each of the three months) by the total number of FTEs during the quarter (the sum of the average FTEs for each of the three months in the quarter).
14. Reservations and No Shows Total reservations actually booked during quarter and percent of no shows (a cancelled reservation is not a no show). No shows are calculated as total net reservations less total rentals, less walk-ups.
_____ reservations booked
_____% no shows (round to the nearest whole number)
15. Fleet Expense as a % of Revenue Total fixed fleet costs for quarter divided by total quarterly revenue, expressed as a percentage. Fleet expense is defined as interest, depreciation, insurance, registration, vehicle license or registration recovery fee (credit), plates and titling, mechanical and damage repairs including parts, tires, and glass, towing, auction expense, fleet disposal cost, warranty collections (credit), subrogated collections (credit), taxes on vehicles, and fleet incentives (credit).
_____% fleet expense (to the nearest 1/10th)
16. Personnel Expense as a % of Revenue Total personnel expense for quarter divided by total quarterly revenue, expressed as a percentage. Personnel expense is defined as salaries and incentives, payroll related taxes, fringe benefit expense (including company cost of health insurance, pension/401K, etc.), training, and testing.
_____% personnel expense (to the nearest 1/10th)
17. Quarterly Profit Margin Total net pre-tax income for the quarter divided by total revenue, expressed as a percentage. (This is not EBIDTA.)
_____% profit margin (to the nearest 1/10th)
18. Percentage Change in Performance Benchmarks Percentage change up, down, or flat for key performance benchmarks in the past quarter, compared to the same quarter one year ago. Please provide percentage changes for the following benchmarks, using the + and symbols, or a 0 for no change, i.e., +6%, 3%. Enter numbers to the nearest 1/10th. (Please fill in all six boxes below.)
_____% revenue
_____% average fleet size
_____% rental car days
_____% transactions
_____% daily dollar average
_____% profit margin Percentage change in your profit margin for the past quarter versus the same quarter one year earlier. For example, if you had a 13% profit margin in the past quarter and a 10% profit margin in the same quarter one year earlier, your profit margin would have increased by 30% (13 minus 10 equals 3, divided by 10 equals 30%).
19. Confidence Index Defined as your business outlook for the next two quarters. The Confidence Index factors in trends, forecasts, possible anomalies, and your instincts and experience, specific to your market.
_____Very optimistic
_____Somewhat optimistic
_____Neutral
_____Somewhat pessimistic
_____Very pessimistic
Thats the end of our survey. Thank you for taking the time to fill this out and email it back by the deadline. You will soon be receiving a summary report on these survey findings, presenting industry-wide operating benchmarks.